New Season Ticket Payment Option

The Minnesota Vikings announced Tuesday they will begin offering season ticket owners the noncredit-based payment option eLayawaySPORTS. The Vikings are just the second NFL team – behind the New Orleans Saints – to offer the plan, which allows consumers to pay for season tickets over time and receive their order once it is paid in full.

“With the current economic environment, the Vikings continue to explore ways that will make it more feasible for fans to enjoy our games,” said Steve LaCroix, Vikings Vice President of Sales/Marketing and Chief Marketing Officer. “In conjunction with keeping ticket prices the same in 2009, the eLayawaySPORTS plan is the next step in those efforts. It provides a convenient alternative for our fans to maintain their support of the Vikings, and we’re very excited to present this new option for purchasing season tickets.”

eLayaway is a payment processor that allows merchants to offer an automated layaway payment plan to both online and in-store customers. eLayawaySPORTS, the company’s newest subsidiary that began in November, lets sports teams extend ticket sales and licensed merchandise to millions of credit-conscious consumers in order to maintain and expand their fan base.

“The demand for a fiscally responsible payment option is very real amongst not only retail consumers but also sports fans alike,” said eLayawaySPORTS CEO Sergio Pinon. “We are very happy to welcome the Vikings into the eLayawaySPORTS network. Offering eLayaway as a payment option is not only a victory for their organization but their fan base as well.”

Like traditional layaway, eLayawaySPORTS consumers make payments over time for season tickets. These customized weekly or monthly payments are automatically deducted from customers’ bank accounts on specific payment dates selected by the consumer. The technology charges a 1.9% flat transaction fee and zero interest.

eLayawaySPORTS will give fans the opportunity to pre-pay for their season tickets in a manner that meets their lifestyle and budget and receive the tickets when the package is paid in full, as with traditional eLayaway transactions.

For more information on the eLayawaySPORTS plan, please contact the eLayaway Merchant Relations Team at 877.352.9292 or visit www.eLayawaySPORTS.com. To reserve 2009 Vikings season tickets, please call 612-33-VIKES or visit www.vikings.com/eLayaway.